Niedlov’s is a family owned and operated wholesale bakery and retail cafe. They have been Chattanooga’s traditional artisan bakery since 2002.

The challenge was to update one of Main Street’s most recognizable, and established vendors and create something that was going to be refreshing and new, while also still retaining the timelessness of the previous brand designed in 2004 by Widgets & Stone.

The end result was a wordmark inspired by the handcrafted, old-world typefaces seen in documents from the late 1700s, paired with a color system that showcases the unique ingredients that have made Niedlov’s a Chattanooga staple for the past twenty-plus years.

Creative Direction: Paul Rustand; Designed with: Travis Hitchcock