CEMPA community care

BRANDING

Since 1986, Chattanooga CARES mission has been to reach, assist, and support people impacted by HIV. Recently, the CARES organization has grown to cover Hepatitis C, STIs and many other primary care services. The organization is expanding well beyond the city of Chattanooga and have done so with compassionate delivery of education, health, social, and advocacy related services.

The branding is a typographic approach that is clean and understated – both professional and approachable. The medical cross is formed by the overlapping of two arrows, arrows that also double as framing devices or symbols of movement. Flat color combines with warm photography to present information clearly.

Creative Director: Paul Rustand; Design Director: Liz Tapp; Writing: 26 Tools

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